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As part of brand rejuvenation and premiumization targeting miz30 shoppers, we were asked to create a set of short (30s-40s) films, aligned to brand equity.
Focusing on the top ingredients, our qualitative 3d animations demonstrate how the products work and their benefits in and on skin.
To facilitate translations for global use, no voiceover and as little text as possible was used.
The final films were used for training (in classroom, online trainer led sessions and self-training), consumer education and proof of performance in-store, on websites, Instagram and Facebook.
Capabilities: story design (narrative, look & feel, copy, storyboard), 3d digital modelling, animation & production.